Some People Like to Serve Others
I think I figured out why some people, like me, are serial entrepreneurs: We miss not having customers to serve.
Technically, I’ve only begun one real business (360Conferences) with paying customers. However, I also built up a technical user group that served hundreds of (non-paying) customers. In addition, I’ve done some independent consulting where the customer was another business. The point is this: I’ve done a lot of things where the endpoint is providing service for someone.
I like to cook elaborate meals to achieve an unspoken give and take:
- I provide them sustenance, which fills a basic need to help keep them alive
- They provide the time to eat the meal, which fills a basic need of helping our relationship grow
This is true of my wife, kids, family and friends. It’s an unspoken contract where everyone benefits, unless I give them food poisoning and they yap on their cell the whole time. Neither have occurred yet though and hopefully never will. 🙂
Business is a Special Give and Take
In business, there’s also an unspoken give and take, but it looks like this:
- I provide a product/service, which fills a basic need that the customer wants/needs
- They provide the time/money, which fills a basic need of helping our relationship grow