Tom Ortega II

Archive for March, 2011|Monthly archive page

Reason for Serial Entrepreneurs: We Miss Serving Customers

In Business on March 10, 2011 at 7:10 am

Some People Like to Serve Others

I think I figured out why some people, like me, are serial entrepreneurs: We miss not having customers to serve.

Technically, I’ve only begun one real business (360Conferences) with paying customers. However, I also built up a technical user group that served hundreds of (non-paying) customers. In addition, I’ve done some independent consulting where the customer was another business. The point is this: I’ve done a lot of things where the endpoint is providing service for someone.

I like to cook elaborate meals to achieve an unspoken give and take:

  1. I provide them sustenance, which fills a basic need to help keep them alive
  2. They provide the time to eat the meal, which fills a basic need of helping our relationship grow

This is true of my wife, kids, family and friends. It’s an unspoken contract where everyone benefits, unless I give them food poisoning and they yap on their cell the whole time. Neither have occurred yet though and hopefully never will. 🙂

Business is a Special Give and Take

In business, there’s also an unspoken give and take, but it looks like this:

  1. I provide a product/service, which fills a basic need that the customer wants/needs
  2. They provide the time/money, which fills a basic need of helping our relationship grow

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