Tom Ortega II

Posts Tagged ‘future of business’

Helping Change the System

In Business, Community on December 2, 2011 at 10:00 am

I’ve spent a longtime thinking about this post. Is it perfect? No. Is this the way I live my life? Not fully…yet. Is it something I’m gearing towards? A bit more each day. Is it something I hope happens? For the sake of my kids and grandkids, yes.

Much like a legal document, let’s define something at the start to ensure we’re on the same page. When I use the word System (note the capital “S”) in this article, I’m referring to mass media and big business. I’ll leave the topics of Wall Street and our government for some other (far distant) day.

The only way to bring down the System is by depriving it of life. Yes, this could be achieved by violent actions, but I’m not a violent kind of guy. Instead, I’m thinking of something that will bring about the same effect, but will use positivity and humanity to starve the system of the money it needs to survive. Because more than anything, the System craves one thing and one thing alone: money.

And who is going to bring about this change? Why you and I, of course. For if not us, then who?

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Features vs Products, Sell vs Grow, Corporations vs Startups

In Business on November 11, 2011 at 10:55 am

Let’s Talk Business

I talk about business with a lot of people. The concepts behind a business: the whys, the hows, the wheres and the whats. One thing that has always boggled my mind is exit strategies. Some companies are clearly built to be flipped (i.e. sold early on), while others are intended to be around for a long time.

In an interview with Dropbox CEO, it was brought to light that Steve Jobs wanted to buy the online storage company. Steve told them, “You don’t have a product, you have a feature.” Clearly, the team at Dropbox disagrees, but that got me thinking.

Build to Sell or Build to Grow?

Up until fairly recently, I didn’t understand people who built to flip. Yet, at 360Conferences, I really did want a bigger media company to buy us. I wasn’t building a company to flip, I just thought that while we were good at doing conferences, we’d be better applying our mentality inside a bigger media company with the resources to fund wild ideas we dreamt up. John was definitely more of the “I want to do 360 for life,” which is why I sold out my half to him.
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The Future of Biz – Crowdsourcing

In Business, Ideas on July 2, 2009 at 10:19 am

I think about business a lot, either analyzing and breaking down a business that is serving me or thinking about my own business.  I’ve done that for quite sometime.  Around 1999 or 2001, I hatched an idea: Someday huge corporations will be replaced by revolving teams of contractors.  Employees will be expensive and pointless.  Instead, you’ll just announce a need and pay those that deliver.  Workers will no longer want or care to work for anyone but themselves.  They’ll prefer to work on projects they pick with people they like vs risking their future on one single corporation.

My idea was crowdsourcing before the term was coined in 2006.

It occurred to me that business as it stood back then was flawed.  It started out good, i.e. you wanted to farm out the work to a set of experts vs trying to futilely build it in house.  Very quickly though the process failed.  You then had to seek proposals, review each proposal, each proposal’s owner(s) had to be vetted, then a time frame was worked out, budgets setup, etc.  All of which meant nothing because every project I ever saw in corporate America would go over budget and scope.

My idea was to skip the proposal and vetting stage.  Let ‘s face it.  Most consultancy firms hire independent contractors anyways, i.e. you end up paying a markup of 50% to 100% just so Company A or Company B can hire Contractor A.  Why not just get to Contractor A and his team for the project?  Skip the middle man, go straight to the source.  That’s what business is all about! Read the rest of this entry »