Tom Ortega II

Archive for the ‘Ideas’ Category

Points of Future via MAX keynote

In Adobe, Business, Flash*Flex*AS, Ideas, MAX, Mobile Platforms, Technology and Software on October 5, 2009 at 3:40 pm

There are many ideas being presented today.  I’ll try to highlight a few and also add some personal thoughts.

The youth of today are important.  It’s important to provide them the tools they need to express themselves, or else they’ll find other ways.  To kick off the show with some of today’s creative youth was awesome.

Content is no longer one sided.  One point hinted out early on is that content is no longer the domain of one group.  Today’s web users are just as excited to create content as they are to consume it.  You need to plan for that fact.

It’s important to not just build great websites or ads, but to also know how your customers think and behave.  I know that I would like sites to be smarter about me.  I’m tired having to re-explain myself to each website/company.

The next point is that full version Flash is coming everywhere: desktops, netbooks, smartphones and TVs.  The biggest problem was RAM usage.  It’s a true dilemma for Adobe and device manufactures.  I, as a techie, realize that devices and computers aren’t equal in power and ram.  However, my mom doesn’t understand that.  Most of the public just assume that a machine is a machine.

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Helping Developers Bridge the Gap

In Community, Flash*Flex*AS, flex training, Ideas, Programming on September 16, 2009 at 8:30 am

In yesterday’s post, I talked about finding your niche.  Today, I share more about my niche and my plans to get back into it.

I used to run Silvafug, the Silicon Valley Flex Users Group.  During my tenure, the group accomplished a lot. (Heck even without me, the group is still doing a lot.) However, one goal eluded me, despite having a great need to be attained.  I think it’s time to revisit that goal.  What is it?

Helping Flex developers bridge the gap from beginner-to-mid and/or mid-to-advance level.

It’s an ambitious goal, but hey, why aim small, right?  I sorta started down the path with a “hit” series of mine, “Graduating from Hack to Architected Development” (available on 360|Whisperings and Adobe’s Flex Developer Center)  Adobe said that was one of their most successful pieces at the time, though I’m sure many have surpassed it now.
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The Future of Biz – Crowdsourcing

In Business, Ideas on July 2, 2009 at 10:19 am

I think about business a lot, either analyzing and breaking down a business that is serving me or thinking about my own business.  I’ve done that for quite sometime.  Around 1999 or 2001, I hatched an idea: Someday huge corporations will be replaced by revolving teams of contractors.  Employees will be expensive and pointless.  Instead, you’ll just announce a need and pay those that deliver.  Workers will no longer want or care to work for anyone but themselves.  They’ll prefer to work on projects they pick with people they like vs risking their future on one single corporation.

My idea was crowdsourcing before the term was coined in 2006.

It occurred to me that business as it stood back then was flawed.  It started out good, i.e. you wanted to farm out the work to a set of experts vs trying to futilely build it in house.  Very quickly though the process failed.  You then had to seek proposals, review each proposal, each proposal’s owner(s) had to be vetted, then a time frame was worked out, budgets setup, etc.  All of which meant nothing because every project I ever saw in corporate America would go over budget and scope.

My idea was to skip the proposal and vetting stage.  Let ‘s face it.  Most consultancy firms hire independent contractors anyways, i.e. you end up paying a markup of 50% to 100% just so Company A or Company B can hire Contractor A.  Why not just get to Contractor A and his team for the project?  Skip the middle man, go straight to the source.  That’s what business is all about! Read the rest of this entry »