Tom Ortega II

Posts Tagged ‘Conferences’

Fixing Work Life Balance

In Life on April 6, 2015 at 9:32 am

When I shared my last post on twitter, people asked how they could fix work life balance now vs later. That’s a tough question to answer because everyone is different. However, I think a lot of people just need to have some idea of what to do outside of work. I know that sounds sad, but our society doesn’t give people ideas on how to unwind other than hit a bar, get drunk/high and then pass out.

The conference to help you find something to do with your life away from the computer.

The conference to help you find some way to recharge your life’s batteries.

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Conference Time

In 360Flex, Business on March 13, 2012 at 2:14 pm

I don’t get to travel to many conferences much these days. When I was helping run 360Conferences, we were always going to them because we were running them. 🙂 However, I find myself traveling less nowadays. April will be the exception though, I’ll be going to 3 conferences that I’m sure will be great!

First off, there is DevConnect, a conference dedicated to the future of the web: video and mobile. This one day show will take place on April 2 in NYC. I’m slowly becoming a pure mobile convert. Other than programming and blogging, everything I do on a computer I do on my iPhone. My iPhone is not only my primary internet connection, but it’s also my primary camera (for stills and videos). All of this points me to the fact that mobile is the future and desktop will be for the few heavy lifting tasks we rarely do. I’ll even go out on a limb and say someday, I’ll probably blog and program on my mobile device even.

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Changes are afoot at 360Flex

In 360Conferences, 360Flex, Business, Community on October 19, 2007 at 7:04 am

First off, if you’ve gone to a 360Flex event or plan to someday, go answer this three question survey:

http://www.surveymonkey.com/s.aspx?sm=yGMLUk_2f4IRYXqoobzijRuQ_3d_3d

The responses to that survey may fundamentally change the 360Flex Conference.

Business is so interesting. I didn’t graduate from Business School, so maybe they teach you a lot of this stuff there. However, I have read 200+ books on business in the 14+ years that I’ve been a part of the business community and very few books actually captured the essence of business life.

The beauty of business is it’s role. A business is there to serve it’s customers. Do a good job, you get to stick around. Do a bad job and you’re out. I think 360Conferences is doing a good job, but John and I are always looking for ways to improve. Over the past few days, some folks have made some remarks about the amount of money we spend on food at our conferences. They suggested that money would be better spent paying travel expenses for speakers rather than lining the hotel’s catering pocket.

John and I feel that food is a major part of the conference. We think it helps build the community. (You can find our full thoughts on our company blog.) Some of our customers have already stated they feel the same. If only there was a way to ask everyone else, to get a consensus. Well, guess what? There is. With the internet, a business can not only talk to all of its past and current customers, but also to all its future customers.

What John and I think is not important. We’re just facilitators for our customers: attendees, speakers and sponsors. If we’re wrong, then we must change. Just because we think something is cute or needed, doesn’t mean it is. Just because we think something is right, doesn’t mean it is. Our customers are the only ones that know what’s right. John and I are hear to make sure we do what’s right.

So far, we’ve had two conferences. With that, over $180,000 of our customers hard-earned cash has passed through our hands. 360 attendees came to eBay’s beautiful campus for 3 days. Another 360 spent 3 days with us in the Emerald City. Over 60 sessions have been given and countless knowledge has been shared. Many people have landed a “dream” Flex job or picked up some contracting work. Most importantly though, friendships have been made. Good times have been shared.

$180,000 may not seem like a lot of money to a big corporation. It’s a lot of money to me though. If it was $180, it would be a lot of money to me. Every dollar given in business is an honor that has to be earned. Each dollar comes with trust and deserves to be spent as wisely and efficiently as possible.

Now, if our customers decide to drop food for speaker fees, that’s fine. However, one person remarked after reading our cost breakdown post, “$80 per visitor per day for food? Wow, I must say I’m speechless. That must have been some orgy.” Now, I take great personal offense to that statement. To say that I would take our cutomers hard earned money and throw an “orgy” hurts. The reality is this: Each person was $59 dollars a day for breakfast, lunch and breaks. Plus, each water and or soda was an additional $5. Monday night BBQ was $25 per person. That is standard hotel pricing for food. “Why not use an outside caterer?” You can’t. “Why not order cheaper food?” That was darn near the cheapest. I wish hotels were cheaper, but they’re not. However, our customers said, “Move to one central location, like a hotel.” We did, and it was certainly not to have an “orgy”.

I stress over every dollar. John lets me handle the books. I let him handle me. I probably have the better deal. We are in debt from the last two shows. It’s only about $15K, but that’s $15K that we owe to the bank and we have to make good on it. This is why it’s important to us to get profitable. Unlike other conferences, we don’t have a corporate backing. No one writes off our losses as marketing for their training business, product business or consulting business. We’re just 2 developers looking to grow the community. Hopefully, we can continue to grow it for many years to come.

So once again, if you’ve gone to a 360Flex event or plan to someday, go answer this three question survey:

http://www.surveymonkey.com/s.aspx?sm=yGMLUk_2f4IRYXqoobzijRuQ_3d_3d

It’s only 3 questions to you, but it’s worth quiet a bit more to me.

Thanks,

Tom

P.S. The live results of the survey can be found here:

http://www.surveymonkey.com/sr.aspx?sm=vYl0EBqFwQOrWCuur46_2bDfittExkiV1oYuHuVUgA6k8_3d

P.P.S

If you blog, please post the survey and/or the results link on your blog too.  We need as much feed back as necessary.