Thoughts on Adobe vs Apple from a guy standing between them both

I’m a developer.  I’m an entrepreneur. No company is responsible for my success or my downfall.  I am responsible for seeing the industry and (re)acting accordingly. As a developer, I know the pains of learning new technologies. As an entrepreneur, I know the pains of someone trying to tell me how to run my business.

Apple won the RIA War without ever joining the battle

Just about a year ago, I was chatting on the phone with Steve Weiss of O’Reilly Media.  I made a statement to him then and, sadly, never made any noise about it.  I think I held back the noise because I have a long relationship of working with Adobe and their products. I didn’t want to admit that I was probably right, so I said the statement, felt the pain of its truthfulness and tried to forget it.  The statement was simple:

“Adobe and Microsoft are trying to push this RIA term.  They’re trying to convince the world that this is a technology they want and need. They’re each trying to instill their own vision of that world: Adobe with Flash/AIR and Microsoft with Silverlight. The one thing that everyone’s missing is this: Apple has already won. iPhone apps are THE most widely used Rich Internet Apps.  Apple has silently won the war and no one’s even noticed. All they have to do is enable iPhone apps to run via Safari (for cross-platform support) and they’ll have crushed both Adobe and Microsoft’s dreams.” That last bit I was off.  Rather than upgrading the iPhone apps to the Mac, they upgraded the size of iPhone OS device and created the iPad.

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Points of Future via MAX keynote

There are many ideas being presented today.  I’ll try to highlight a few and also add some personal thoughts.

The youth of today are important.  It’s important to provide them the tools they need to express themselves, or else they’ll find other ways.  To kick off the show with some of today’s creative youth was awesome.

Content is no longer one sided.  One point hinted out early on is that content is no longer the domain of one group.  Today’s web users are just as excited to create content as they are to consume it.  You need to plan for that fact.

It’s important to not just build great websites or ads, but to also know how your customers think and behave.  I know that I would like sites to be smarter about me.  I’m tired having to re-explain myself to each website/company.

The next point is that full version Flash is coming everywhere: desktops, netbooks, smartphones and TVs.  The biggest problem was RAM usage.  It’s a true dilemma for Adobe and device manufactures.  I, as a techie, realize that devices and computers aren’t equal in power and ram.  However, my mom doesn’t understand that.  Most of the public just assume that a machine is a machine.

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